General Manager, VariFlight Global
Mr. Xia is a seasoned leader with over 25 years of experience in the travel and aviation industry, specialising in international business, global expansion, and digital transformation. As the General Manager of VariFlight Global, he spearheads the company's strategic initiatives to enhance global air travel efficiency through cutting-edge digital solutions.
With a strong background in aviation and hospitality, Mr. Xia has held key leadership roles at major organisations, including Air China and Jin Jiang International. His expertise spans sales and marketing, business development, customer experience, operations, and quality assurance—making him instrumental in VariFlight's international growth.
Mr. Xia holds an MBA from Fudan University and a Bachelor's degree in Aviation Business Management from the Civil Aviation University of China. In addition to his corporate leadership, he is a visiting lecturer and off-campus Master's degree tutor at Fudan University, mentoring the next generation of aviation and tourism professionals. Fluent in Mandarin, English, and Cantonese, he brings a global perspective to the industry, driving innovation and fostering strategic partnerships worldwide.